Are backlinks bad? Are backlinks vital for rankings? What should I do with the backlinks?
Those are the questions that many people are asking when they want to get ranked in the search engines and to drive traffic to their websites.
The founder of Wealthy Affiliate, online millionaire, Kyle wrote recently and article about the backlinks and what he thinks about using backlinks.
Kyle mentions the Google penguin that happened in 2014 in Google. Before that update, the backlinks used to be useful and many people tried to get ranks by using different tricks with the backlinks.
Penguin update in 2014 was devastating for those who were concentrating on the backlinks. In Kyle’s word the update literally WIPED many entire businesses.
But the update was great for some people who were not concentrating on the backlinks but providing the quality content. Kyle says that he, for example, experienced DOUBLE the traffic overnight because he wasn’t concentrating on the backlinks but on the more important things.
Kyle states that the backlinks won’t help you to get rank any better. It would be the waste of time to use hours in building backlinks.
“Google has granted a close to ZERO NET VALUE (in terms of rankings) for backlinks.” -Kyle, The Founder of Wealthy Affiliate
Even though many “so-called authorities” are stating that backlinks are very important and you must concentrate on those link buildings they tend to forget the Google’s update that reduced the importance of the backlinks
The number one focus should always be to provide quality content for your visitors. Google wants to give the searchers the best resources where the people can benefit. If you are providing the best content out there you will very probably get ranked.
Concentrate on building your website and service better.
We still shouldn’t forget the importance of the targeted keywords.
When You are using specific keywords people can more easily find your website and your quality content from the internet. Spend always some time on the keyword research to find the best keywords.
As you are providing the best user experience for your readers and the customers the engagement is the vital part.
Engagement, comments, and conversations will also help you to rank better. Google sees that your website is active and people are interested in its content when it gets higher and higher in the rankings.
As Kyle stated, you shouldn’t be worrying about the backlinks. Instead, always think and reflect how to improve your website and take action.
In the course of time, your website will anyway get a lot of links from many different sites when people find your valuable content. They share your website in the social media circles and on their own websites.
Provide something useful and the people will come.
Are Backlinks Bad? Yes if you spend your time on them. If they come naturally just let them come but don’t waste your time building the backlinks.
I hope this text will save your time about the worrying of the backlinks and you find this information useful.
What are your experiences with the backlinks?
How have you got ranked in Google?
Leave the comments below.
You may wonder what is this strange term that people use on the Internet, SEO (Search Engine Optimization).
SEO is the process of readying a website to be listed well in search engines (according to Wapedia). Let’s put it in a more simple form.
You set up your website to get ranked in search engines. This is SEO, in a nutshell.
In order to get ranked in search, you need to do certain things. Provide valuable content, engage with people, use keywords, social media presence and so on.
You want to be ranked in Google, Yahoo and other search engines to get traffic.
Think about the benefits when you get ranked in search engines. Let me give you 4 reasons.
1.It’s free marketing (You don’t need to pay for SEO)
2.Your visitors are targeted (People search for something specific and end up to your website.)
3.Your brand/company’s value rises
4.People find you easily
There are of course more reasons but these four are quite crucial.
Think about expensive marketing campaigns. You pay for Facebook or make Pay Per Click campaigns to get your ads somewhere. They may cost a lot. But SEO doesn’t cost money. I’m not saying that you shouldn’t be using paid marketing methods but don’t solely lean on paid methods.
If you want to get fit, you may search “How to get fit” from Google. Then you head to the fitness site which sells ideas and products how you can get fit. You are already interested in the website’s theme because you searched it from Google.
In other words, using SEO effectively gives the website targeted visitors who are already interested in the subject.
Let’s think about an example. Company A and company B are working in the same industry. They both want to get more customers online. Company A uses SEO but company B doesn’t.
Company A gets ranked in search engines and a lot of people come to his website. Then they end up buying his products and the company success. Company B thinks, “We don’t want to think about SEO. We concentrate on the other things.” They don’t get ranked in Google and only very few people come to their website. Not many products are sold.
Even though the example is very simplified you get the glimpse how important SEO can be. The successful companies online are using SEO.
In SEO, keywords are one critical key to success. You may want to get to know the free keyword tool, Jaaxy.
Jaaxy helps you to research great keywords for your website to get ranked better.
Still, I just want to mention that keywords are only a little part of SEO. Sometimes people seem to overemphasize keywords. The most important thing to provide valuable content that people are interested in.
This article was a little introduction to SEO. You can learn more about SEO from my SEO tips in Pinterest or by reading Search Engine Optimization – Getting Started Guide by a successful internet entrepreneur.
Have studied SEO? Why it’s important in your opinion?