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What is Pay Per Click Marketing?
Have you heard the common term in the online world, PPC (=Pay per click)?
Today I’m going to briefly explain what Pay Per Click Marketing is and why you should start using it.
Get Customers to Your “Store” Using PPC!
When you have a website and a lot of valuable content you want to get visitors. As in any business, you want the customers to walk into your store.
Let’s imagine that you have a grocery store and everything is ready there waiting for the customers. You would like more customers to walk in because it doesn’t help at all if you have done everything perfectly inside the store if no one takes the step to walk in.
That’s what PPC does for you. Gets the customers to walk into your store.
Get Highly Targeted Visitors
When people search different things in the search engines you want that they would see your website. There are two ways for that SEO and PPC (Read what is SEO and why you will need it). PPC allows you to get fast in the search engines.
You can make a PPC-campaign using any term you want. You can get your website appear when someone searches for example
- How to earn money online
- How to learn guitar faster
- What are the best books to read in 2016
- What is the best way to use social media
- Or literally anything.
The visitors that you get from PPC campaigns can be ultimately targeted. They are already searching something related to your online business.
It means that they already have a need that you can fill with your products or services.
Still I want to mention that PPC should never be the only way to get traffic to your website. SEO and social media marketing are also the vital part of your online business but PPC can give a great boost to get more visitors and more revenue.
Two Examples
Example from Bing.
In the picture, you can see the example of PPC ads. I made the search “How to earn money online” and the first things that I see are the paid ads.
Example from Yahoo.
Again I made the search using the same term “how to earn money online” and surprise surprise! PPC ads are again the first ones to appear. Using PPC can be the ultimately powerful way to get more traffic!
Start with Yahoo and Bing
I recommend you to start your first PPC campaign with Bing and Yahoo. Bing and Yahoo still get almost 30% of the market share of the search engines so that’s a huge amount because there are millions of searches made every day in the search engines.
Bing and Yahoo still get almost 30% of the market share of the search engines so that’s a huge amount because there are millions of searches made every day in the search engines.
You can get your ads for the both of the search engines from Bingads.com.
Using Google Adwords to get ranked in Google is also very smart but it requires more knowledge and you need to know better what you are doing. That’s why it’s recommended to start with Bing and Yahoo. They are more lenient for the beginners.
Google is also more filled with highly experienced professionals than Bing and Yahoo. It means that you will more easily get ranked and traffic from Bing and Yahoo because the competition is not so high.
Earn More Than You Pay
In PPC, you pay for clicks. You pay that people end up to your website.
Make sure that you will earn more than you pay. If you pay $100 and earn $50 it’s not wise. But in the beginning, you can just start with little money to learn.
Don’t be afraid to make little mistakes with PPC because the mistakes are proof that you are trying. If you lose $10 in PPC it can probably teach you more than buying a $10 pizza from the local restaurant. (Read, Perfection – Not Required in Online Business)
Learn More about PPC and Boost Your Revenues!
This was only a little introduction to “PPC World”. I will be adding more information and step-by-step instructions how you can make your own PPC campaign.
But if you are already eager to learn more go right away to Wealthy Affiliate which teaches you literally everything you need to know about PPC and also all the other things related to earning money online.
I hope that you found this “Pay Per Click 101” useful and you now understand what pay per click marketing is. If you have any questions don’t hesitate to leave them below.
What do you think about PPC campaigns?
Have you done PPC campaigns? Share your experiences below!